The Drink You Make Only Once a Year
Some drinks exist only for a few days each year. And that rarity is exactly what makes them meaningful.

There are drinks we make without thinking.
And then there are drinks we wait for.
The ones that appear only once a year — when the air changes, when calendars slow down, when kitchens smell different. They aren’t rare because ingredients are hard to find. They’re rare because we decided they should be.
Eggnog. Mulled wine. That specific version of hot chocolate reserved for holidays only.
The power of waiting
When a drink shows up every day, it becomes invisible.
When it shows up once a year, it becomes an event.
Anticipation does something interesting to the brain. It sharpens memory. It attaches emotion. It turns a recipe into a ritual.
You don’t just remember the taste — you remember when it appeared.
Why we don’t make it more often
We could make these drinks any time.
We choose not to.
Because part of the joy is knowing this moment is temporary. That once the season passes, the drink will quietly disappear again — waiting for next year.
Scarcity creates reverence.
A quiet agreement with ourselves
Making a once-a-year drink is a signal.
It says: this time matters.
Not because it’s loud.
Not because it’s extravagant.
But because it’s intentional.
And sometimes, that’s enough.
Concepts explored
Drinks that support this ritual
Classic Eggnog
A rich, creamy, spiced holiday drink closely tied to winter gatherings, shared celebrations, and Christmas traditions.
Good for Christmas evenings
Mulled Wine
A warm and aromatic spiced red wine, gently simmered with citrus and spices. The quintessential European winter warmer.
Good for Holiday parties
Hot Chocolate
A warm, comforting chocolate-based drink closely associated with winter evenings, emotional comfort, and shared festive moments.
Good for Cold winter evenings
How this story usually leaves readers feeling
nostalgic • festive