The Story of Cheerrs
Born from a love of global drink rituals — from chai on a rainy day to conversations over filter coffee.
Why the Name Cheerrs?
The extra “R” transforms a simple toast into a deeper cultural expression. It stands for the four pillars at the heart of our community.
Rituals
The daily ceremonies and traditions that give each drink its soul.
Relationships
The connections we build and the conversations that flow over a shared drink.
Roots
The cultural heritage and history that make every drink unique.
Real Stories
The personal, authentic experiences shared by our global community.
Our Journey
Cheerrs aims to become the world’s most beautiful and authentic platform for drink culture. We're on a mission to explore and share the stories behind every sip.
From the bustling chai stalls of Mumbai and the historic coffee houses of Istanbul, to the serene matcha ceremonies in Kyoto and the festive Glühwein markets of Berlin — we believe every drink has a story waiting to be told. Join us in celebrating the craft, culture, and community that bring us all together.
Join the Cheerrs Movement
Become a part of our growing community. Get stories, spots & cultural insights delivered to your inbox.
Take Cheerrs On Mobile!
Experience real-time moments, snap-and-share with ease, and connect instantly with the global Cheerrs community, wherever you are.
☀️ The Cheerrs mobile app is currently in development — launching soon on Android and iOS! Be the first to know when we go live.
🌍 We may ask where you’re cheering from — just to see where the smiles are spreading. No tracking, ever.
