Pu-erh

Pu-erh (or Pu'er) is a unique category of tea that is fermented and aged. Unlike other teas that degrade over time, Pu-erh improves, developing deeper, smoother flavors like fine wine. It comes in two main styles: Sheng (Raw), which ages naturally over decades, and Shou (Ripe), which undergoes an accelerated fermentation process.

At a Glance

•Like drinking the forest floor (in a good way).
•Thick, dark, and incredibly smooth.

When People Drink This

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After a heavy meal

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Dim sum (Yum Cha)

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Meditative tasting sessions

Often part of rituals

Rinsing the leaves before brewingBreaking a piece off a compressed tea cake

Who Keeps This Drink Alive

People behind this drink

Tea Masters in Yunnan

Producers

Managing ancient tea trees and fermentation piles.

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How This Drink Feels

The sensory experience

earthy and mushroom and wood and smooth and sweet, with notes of damp earth and forest floor and dried fruit ending with a coating and sweet finish

“

Like drinking the forest floor (in a good way).

“

Thick, dark, and incredibly smooth.

Why This Drink Matters⌄

It is a tea of history and depth. Historically transported on the Tea Horse Road, it is prized by collectors for its complexity and by wellness enthusiasts for its gut-health properties.

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How does this drink feel?

Select the moment that resonates with you most.

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Origin Story

Rooted in Yunnan

📍 ChinaYunnan

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Perfect for the Holiday Season

Holiday Pick

A natural companion to the holiday season — often shared during cozy winter evenings, festive gatherings, and moments that feel slower and more meaningful.

❄️ Winter favorite
🧑‍👩‍👧 Everyone-friendly
🔥 Best served warm

Explore the Holiday Season

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Places & Everyday Rituals

Where this drink feels most at home

📍Cantonese households📍Tea markets in Guangzhou📍Dim sum restaurants

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Moments Like This

The ultimate digestif tea. Perfect after a greasy or heavy meal to cut through the richness.

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Did You Know?

The microbial activity in Pu-erh continues to change the tea's chemistry over years, making it a "living" tea.

🎈Fun Facts

🤓Some vintage Raw Pu-erh cakes sell for thousands of dollars at auction.

Cultural Beliefs⌄

Highly regarded for aiding digestion and lowering cholesterol.

How This Drink Is Made⌄

⏱5 minutes

📊medium

Ingredients

The Base

Pu-erh Tea Leaves (Cake or Loose)
Boiling Water

Instructions

"Pu-erh is robust. It needs boiling water and a quick rinse to 'wake up' the leaves and wash away dust. "

1. Break off a chunk of tea (if compressed). 2. Rinse with boiling water for 5-10 seconds, then discard water. 3. Steep with boiling water (100°C) for 20-60 seconds. 4. Re-steep many times.