Matcha

Matcha is more than just tea; it is the heart of the Japanese tea ceremony and a symbol of mindfulness. Made from shade-grown tea leaves ground into a fine powder, it offers a unique suspension of the leaf itself, providing a concentrated and vibrant experience.

At a Glance

•Like drinking the essence of spring greenery.
•A creamy, savory depth that wakes up the mind.

When People Drink This

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Morning meditation

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Afternoon focus session

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Ceremonial gatherings

Often part of rituals

Whisking with a bamboo chasen to create a perfect frothTurning the bowl to show respect to guests

Who Keeps This Drink Alive

People behind this drink

Tea Masters

Ceremonial guardians

Preserving the centuries-old traditions of Chanoyu (The Way of Tea).

Farmers in Uji and Nishio

Cultivators

Practicing the labor-intensive shading technique to boost chlorophyll and amino acids.

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How This Drink Feels

The sensory experience

umami and vegetal and sweet-bitter, with notes of fresh grass and seaweed and creamy ending with a smooth and savory finish

“

Like drinking the essence of spring greenery.

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A creamy, savory depth that wakes up the mind.

Why This Drink Matters⌄

Matcha represents the art of attention. Its preparation—whisking powder and hot water into a froth—demands focus and presence. It bridges ancient Zen traditions with modern wellness, offering a calm, sustained energy known as 'zanshin' or relaxed alertness.

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How does this drink feel?

Select the moment that resonates with you most.

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Origin Story

Rooted in Uji

📍 JapanUjiNishioShizuoka

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Perfect for the Holiday Season

Holiday Pick

Even during the holiday season, this drink finds its place — between long conversations, travel days, heavy meals, or quiet pauses away from the noise.

🧑‍👩‍👧 Everyone-friendly
🔥 Best served warm

Explore the Holiday Season

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Places & Everyday Rituals

Where this drink feels most at home

📍Japanese tea rooms📍Modern minimalist kitchens📍Tea houses

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Moments Like This

Enjoy Matcha when you need clarity without the jitters, or as a centering ritual to start your day with intention.

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Did You Know?

You consume the entire leaf when drinking matcha, which is why it has higher antioxidants than steeped tea.

🎈Fun Facts

🤓Samurai warriors drank matcha before battle for sustained energy and calm nerves.

Cultural Beliefs⌄

Believed to induce a state of calm alertness due to L-theanine.

How This Drink Is Made⌄

⏱5 minutes

📊medium

Ingredients

The Base

Matcha Powder
Hot Water

Optional / Garnish

Milk (for lattes)
Sweetener

Instructions

"Matcha is about harmony (wa), respect (kei), purity (sei), and tranquility (jaku). The act of making it is as important as drinking it. "

1. Sift 1-2 scoops of matcha powder into a bowl (chawan). 2. Add hot (not boiling) water (approx 80°C/175°F). 3. Whisk vigorously with a bamboo whisk (chasen) in a 'W' motion until frothy.