Hojicha
Hojicha is unique among Japanese teas because it is roasted over charcoal. This process turns the leaves from green to reddish-brown and removes bitterness. The roasting also lowers the caffeine content, making it a perfect evening tea or a gentle drink for children and the elderly.
At a Glance
- •Cozy like a warm blanket.
- •Sweet and toasty without sugar.
When People Drink This
After dinner
Late night reading
Cold winter days
Who Keeps This Drink Alive
People behind this drink
Tea Roasters
Artisans
Controlling the fire to achieve the perfect roast level.
How This Drink Feels
The sensory experience
toasted and caramel and nutty and sweet, with notes of smoke and roast and wood ending with a clean and sweet finish
Cozy like a warm blanket.
Sweet and toasty without sugar.
Why This Drink Matters⌄
TRY IT TODAY
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Origin Story
Rooted in Kyoto
Perfect for the Holiday Season
Holiday PickA natural companion to the holiday season — often shared during cozy winter evenings, festive gatherings, and moments that feel slower and more meaningful.
- ❄️ Winter favorite
- 🧑👩👧 Everyone-friendly
- 🔥 Best served warm
Places & Everyday Rituals
Where this drink feels most at home
Moments Like This
Did You Know?
The roasting process produces pyrazine, a compound that gives Hojicha its distinctive relaxing aroma.
- 🤓Hojicha was invented in Kyoto in the 1920s as a way to utilize leftover leaves and stems.
Cultural Beliefs⌄
How This Drink Is Made⌄
Ingredients
The Base
- Roasted Green Tea Leaves/Stems
- Boiling Water
Optional / Garnish
- Milk (for latte)
- Sugar
Instructions
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